Swizzels has launched a new TV advert for its Squashies range as part of a wider campaign running throughout the summer.
The 20-second advert will air across ITV, Channel 4, Sky, Prime Video and Disney Plus and is expected to reach more than 60 million viewers.
The advert encourages viewers to “See the Squashies Side of Life” and focuses on the brand’s soft and foamy texture.
There are two versions of the advert. The first will air before 9pm and features HFSS-compliant Squashies Tropical and Sour Shooting Stars, while the post-9pm version highlights Squashies Original Raspberry & Milk and showcases more of the range.
The campaign is also supported by social media and PR activity.
