The sweetest Christmas for years?

Christmas sweets

With many consumers confined to barracks over the coming months, this Christmas could turn out to be the sweetest in many years for local retailers with festive confectionery sure to be a huge hit.


Confectionery is always a star of the Christmas show but there’s a strong argument to be made that this festive season could be a barnstormer as shoppers try to put the strains and stresses of lockdown behind them by planning a bumper festive season.

To help local retailers plan their festive range, we take a look at some of the NPD that will help drive footfall, sales and profit this year…

Mars Wrigley UK

Mars Wrigley UK is bolstering its list of festive favourites like Celebrations and Maltesers Reindeer with two new indulgent flavours from the Galaxy Truffles range: Galaxy Truffles Caramel and Galaxy Truffles Orange. The company is also growing its selection box and advent calendar with a new Galaxy Truffles Advent Calendar and the return of the Malteaser Truffles the company has something for every shopper and every occasion this Christmas.

Galaxy Caramel Truffles / Galaxy Caramel Truffles (RSP £4.99 – 212g)
The treat’s smooth caramel and velvety truffle centre is the perfect gift or addition to a Christmas party. Mars’ leading ‘chocolate scientists’ carried out extensive flavour testing trials to ascertain the perfect ratio of caramel to truffle. After sampling over 10 different caramels, the perfect flavour pairing was found.

Orange is clearly the flavour of the festive season with new Galaxy Orange Truffles helping retailers cash in on this on-trend flavour.

Milky Way Selection Box (RSP £3.29 – 127g)
Skittles Selection Box (RSP £3.29 – 150.5g)
Mars Wrigley is focusing on the selection box opportunity with two new stocking fillers, Milky Way Selection Box and Skittles Selection Box.

Galaxy Truffles Advent Calendar (RSP £9.99 – 247g) / Maltesers Truffles Advent Calendar (RSP £9.99 – 218g)
Alongside the new and favourite gifting options, Mars is also extending the premium offering to advent calendars, with the launch of the new Galaxy Truffles Advent Calendar and the return of Maltesers Truffles Advent Calendar.

Maltesers Christmas Mix (RSP 65p – £9.99; 29g – 500g)
This year, the 265g Maltesers Christmas Mix pouch is back again and will contain 15 SKUs in total including a selection of Maltesers Buttons, Maltesers Reindeer and Maltesers packets.

Mondelez International

Mondelez is the number one confectionery supplier at Christmas and will be helping shoppers create some much-needed Christmas magic for their loved ones this year.

Cadbury Dairy Milk Advent Calendar (RSP £5.99 – 258g)
This beautifully designed Cadbury Dairy Milk Advent Calendar is perfect for those who want a classic treat to enjoy as they countdown to Christmas.

Cadbury Dairy Milk Jingly Bells Hazelnut Creme and Chocolate Noisette (RSP £1.49 – 82g)
New limited-edition Cadbury Dairy Milk Jingly Bells are deliciously creamy and perfect for a treat for adults and to gift in stockings this Christmas.

Freddo Giant Gold Treasures Tins (RSP £5.99)
The perfect gift for parents to give to children this season, who will discover delicious Cadbury Dairy Milk chocolate buttons and a great surprise toy too!

Cadbury Roses by Emma Bridgwater Tin (RSP £9.99 – 800g)
Cadbury Roses and Emma Bridgewater have come together with this special edition tin.

Cadbury Dairy Milk Chunk Gift Box (RSP £2.99 – £4.99; 96g – 250g)
The ultimate gift for loved ones this Christmas, the Cadbury Dairy Milk Chunk Gift Box is filled with delicious chocolate parcels.

Oreo Selection Box (RSP £5.95 – 430g)
The ideal Secret Santa Christmas gift for Oreo fans, this selection box is filled with Cadbury Dairy Milk and Oreo flavour goodies including Oreo Mint, Classic Oreo and 2 x Original Dairy Milk bars.

Countdown to Christmas week one