Sweet Christmas

Cadbury Puds

It’s all about the confectionery this Christmas, so SLR offers a few new products worth listing in the run up to the big day.


With chaos reigning all around us, one thing nonetheless remains certain: shoppers will be buying confectionery in the next couple of months. The festive period is always a boom time for sweet treats whether they’re for gifting and sharing or just for personal consumption.

To help you make sure you’ve got an interesting range this year, we caught up with Christmas confectionery kings Mondelez International to offer a guide to some new products that might be worth listing for this festive period to drive excitement, footfall, sales and profits.

Cadbury Dairy Milk Winter Orange Edition

The new launch comes with an impactful winter-themed design for strong stand-out on shelf and is a great size for a stocking filler. RSP £1.49

Cadbury Puds

Returning to retailers’ shelves for the first time in nearly 20 years, this iconic festive favourite was last on sale in 2003. This is a key launch for the season, with impactful packaging to stand out on shelf and capture shoppers’ attention. RSP 60p

Cadbury Advent Calendar: Build Your Own Christmas Tree

This year Cadbury is introducing an all-new advent calendar, allowing shoppers to build and decorate their very own pop-out Christmas tree throughout the month of December. With every Cadbury chocolate door opened, there’s a festive decoration to add to the pop-up Christmas tree featured inside the pack, with an innovative design for strong stand-out on shelf. RSP £5.99

Cadbury Freddo Colour Me In Advent

Cadbury is helping retailers tap into key seasonal rituals with new Freddo Colour Me In Advent, with playful and interactive colouring pages, driving growth of the advent segment for retailers. RSP £3

Cadbury Dairy Milk Chocolate House

2020 saw families develop new snacking rituals, with an increase in the baking occasion. Cadbury is tapping into this with the launch of Cadbury Dairy Milk Chocolate House. The NPD is a great activity to be shared with family and friends over the festive season. Made up of Cadbury White Buttons, Cadbury Dairy Milk Gingerbread, Cadbury Dairy Milk Winter Wonderland, Cadbury Dairy Milk tablets and Cadbury Flake, there is something for every tastebud. RSP £14

Cadbury Dairy Milk Collection Of Festive Favourites

All of shoppers’ Cadbury seasonal favourites are wrapped up in one delicious festive collection this year. Consisting of 2 x Cadbury Dairy Milk Winter Wonderland bars, a Cadbury Dairy Milk Gingerbread bar and brand-new Cadbury Dairy Milk Orange Winter edition bar, the collection makes an ideal Secret Santa gift for a friend or loved one, with recyclable packaging. RSP £5.95

Cadbury Festive Fingers Selection

Also new for 2021 is Cadbury Festive Fingers Selection, combining shopper favourites: Cadbury Dairy Milk Fingers, Cadbury Bournville Fingers and Cadbury Orange Fingers, while tapping into the adult gifting segment. The new launch is a great present for a loved one, or to be shared with family. RSP £4.50