The Strathmore Twist range from AG Barr is receiving a refresh with the launch of a new pack design.
The new look will bring the flavoured water range in line with the design of Strathmore’s still and sparking water packs. These were updated prior to the Glasgow 2014 Commonwealth Games, for which Strathmore was the official water brand.
Building on the momentum of the Games, where the brand was on the field of play in every venue and seen by millions of consumers, Strathmore has sponsored a wide range of sporting activities throughout 2015.
Upcoming events include the Great Scottish Run, the Scottish Swimming National Short Course Championships and the World Gymnastics Championships, the latter of which will have more than 40,000 spectators and national coverage on BBC TV.
Adrian Troy, Head of Marketing for AG Barr, said: “With our new design for Strathmore Twist unifying the brand and drawing even more attention to the fast-growing water fixture, now is the time for retailers to stock up on all formats to make the most of an unmissable opportunity.”
Flavoured water is now worth £29m and is the second-fastest growing category within the Scottish soft drinks market.
