Westons Cider has launched the ‘Stowford Press Big Night In,’ an on-pack promotion that gives shoppers the chance to win everything they need for the ultimate night in with friends.
The promotion runs until next March 2024 across Stowford Press Apple Cider 10- and four-packs, as well as new Stowford Press Low Alcohol cans, and is supported by an extensive out-of-home campaign from the end of August.
The £2,000 top prize bundle includes a smart TV, speaker bar, PS5 console and game, wireless speaker, £250 supermarket or takeaway voucher, a 12-month TV streaming subscription, and branded pint glasses to accompany a pack of Stowford Press cider. Ten runners-up will win a £100 supermarket or takeaway voucher.
To be in with a chance of winning, shoppers simply enter the promotional code from packs on the Westons website.
Stowford Press is currently growing at 45.5% year on year and the promotion gives retailers an opportunity to capitalise on the brand’s momentum during the rugby world cup, Halloween and the festive period.
“This competition offers retailers a fantastic opportunity to make the most of consumer excitement as cider season extends its charm beyond the summer months,” said Sally McKinnon, Head of Marketing at Westons Cider.
