Spar’s media campaign aims to surprise

Man surprises woman with Spar products

Spar’s new autumn media campaign, which focuses on eight headline products, is up and running on TV screens.

To tie in with a focus on great quality food, Spar has chosen to work in partnership with Channel 4 and UKTV’s entertainment channel, Watch. This includes sponsorship of food-related programmes on Watch for six months and three bursts of adverts on Channel 4’s top 15 programmes including Gogglebox, Alan Carr: Chatty Man and First Dates.

The eight Spar Brand products featured are Mini Ice Creams, Pear Cider, Pulled Pork, Premium Reserve Cider, Perlezza Prosecco, Mixed Olives with Chilli, Rack of Ribs and Argentinian Malbec.

Spar says they have been chosen for their great taste, quality and how on-trend they are. Many have also won multiple awards.

For example, Spar’s Perlezza Prosecco is the best-selling Prosecco in the convenience sector, while both Cider variants have taken wins at the Wholesale Q Awards, Great Taste Awards and Quality Drink Awards.

Laura McNally, Senior Marketing Manager for Spar, said: “We want to surprise the consumer with the great quality Spar brand food and drink which is available on their doorsteps.

“By focusing on these eight headline products, our retailers are offering shoppers credible options, many of which have already won awards. If fully supported, these lines offer a £6 million opportunity to Spar.”

The campaign will be supported by product sampling, instore PoS, bulletins and tradeshow activity.

STG July 2021