Spar uncorks retailer Wine Club membership

Spar Wine Club

Spar UK has launched the Spar Wine Club, an incentive-driven initiative that seeks to raise the quality credentials of the Spar wine range, build sales in the wider wine category, and share best practice amongst retailers.

Spar hosted a launch event for the Wine Club in Manchester (pictured), where select independent wine retailers – including SLR Rewards winner Saleem Sadiq – gathered to kick off proceedings.

These retailers have been chosen to stock the core range, support Spar national wine promotions and take part in all the club’s activities.

A raft of benefits is available to members – including the opportunity to travel on all-expenses-paid, incentive-driven trips to some of the world’s finest vineyards.

Other benefits include specialist wine education and training, exclusive invitations to consumer and trade wine shows, and benchmarking with Spar’s Master of Wine, Philippa Carr.

Members will also receive bespoke in-store POS, access to an exclusive portal on the Spar website, plus dedicated WhatsApp and Facebook groups and a monthly newsletter.

There are currently 30 members in the Spar Wine Club, and it will open for new membership applications in 2020.

Philippa Carr, Spar’s Master of Wine, said the club presented a fantastic opportunity for independent Spar retailers who are serious about increasing their wine sales.

“Our retailers involved will support the range, commit to national promotions and take part in all our activities,” she said. “To have so many passionate retailers from Cornwall to Inverness supporting the growth of Spar Brand wines is something we are really proud of.”