Spar Scotland stores will host a Gin Festival from 24 July until 13 August 2020, giving customers a choice of 31 deals over the three-week period.
Both Spar Brand and branded gins are taking part in the promotion and will be featured in-store on a licensed ambient end.
Offers include Bombay Sapphire 70cl now £19.99 (save £4), Tobermory Hebridean 70cl now £26 (save £10) and Ben Lomond 70cl now £25 (save £10).
The festival will be supported with POS including header boards, shelf strips, aisle fins, bus stops and shelf cards. In addition, an advert will play in stores on Spar radio and the promotion will be supported by social media and gain exposure through two Facebook competitions running over the three weeks.
Mark Spalding, Senior Trading Manager for Spar Scotland wholesaler and retailer CJ Lang, said: “Our Gin Festival gives us the opportunity to highlight some of our range of fantastic quality gins. We know the festival offers customers great prices and it will help retailers boost sales. A significant amount of new gins have also been introduced to our stores as part of this local festival and we hope customers enjoy everything on offer.”