Spar focuses on frozen trend

Spar sign

Spar plans to launch five new frozen own label products this month.

The Spar own label team is looking to capitalise on the increased consumer interest in the category. The products include range extensions in the frozen potato and vegetable & fruit portfolios which will be available in time for the party season.

Frozen Spar Curly Fries 700g (£1.50), Spar Potato Wedges 750g (£1), Spar Corn on the Cob 600g (£1.35), Spar Raspberries 400g (£2), and Spar Blueberries 400g (£2) will be launching in-store from 25 October 2021.

Dave Wright, Spar UK Brand Manager, said: “With consumers trust in the quality of our Spar brand lines, the increase in sales in Spar stores is predicted to continue as shoppers look for value and look to reduce their food waste. We will look to capitalise on this switch of shopping habits by bringing added interest to the range with these five new product lines.”

The new products will be supported in-store with POS as well as featuring on Spar digital channels.