Spar Brand freshens up paperware

Spar Brand paperware range

Spar is relaunching its own brand paperware range with a host of enhancements.

The complete range of toilet tissue, kitchen towel and facial tissues has been improved. Toilet tissue and family facial tissues have been upgraded from two to three ply.

The introduction of a £1.75 pricemark on luxury soft four-pack toilet tissue will match competitor prices.

Two new facial tissue products will be added to the range, both with a modern pack format.

Spar cube and Spar twin pack pocket tissues will be available in shelf-ready packaging to aid retailers in merchandising options.

Susan Darbyshire, Spar UK Brand Director, said: “The paperware category is very important in building shopper’s confidence of own label within the convenience market.

“Following a full review, we have made significant improvements to the quality while at the same time offering shopper’s great value for money. Spar’s own label paperware range is worth up to £5m in retail sales.”

The new range phases in to Spar stores throughout January.