Nordés, a premium gin from Spain, has kicked-off a marketing campaign to widen its presence in the UK.
Nordés is produced in Galicia, in the north-west corner of Spain, and the plan is to use the gin’s link with the Atlantic Ocean to build demand and association through coastal towns.
Jeremy Rockett, boss of UK distributor Craftwork, explained further: “Nordés has built a phenomenal presence in Spain and we’ll be looking to transfer some of that passion over to the UK via standout initiatives such as Nordés Atlantic pop-up bars.
“A full-time ambassador will be on the ground and a creative marketing and PR programme will launch to bring to life the brand’s back story, link with the Atlantic and ensure consumers across the country can experience the gin in a fresh and immersive fashion, in keeping with Nordés’ brand essence.”
Nordés Atlantic Galician Gin (70cl, ABV 40%) is available now with an RSP of £36.
For further information about stocking, retailers should call Craftwork UK on 02382 145596 or email firstname.lastname@example.org.