Unilever’s deodorant brand Sure has launched its 72hr Nonstop Protection technology into Roll On formats and has added two new scents to its existing female and male 72hr aerosol range – Sure Nonstop Freesia & Waterlily and Sure Men Nonstop Sensitive.
The 72hr protection technology against sweat and odour took Unilever over a decade to develop and provides two times stronger sweat and odour protection than its existing 48hr variants.
A £5m marketing campaign supports the launches, with a marketing campaign running from May to September across both male and female portfolios. This includes TV, video on demand, YouTube and social media activities. A new influencer campaign features Joshua Patterson, Lucy Mecklenburgh, Perri Kiely and Reece Parkinson.
In line with Unilever’s commitments to sustainability, the Roll On packs are made with 20% less plastic, due to their enhanced shape, and the antiperspirant cans are made with infinitely recyclable aluminium and assembled in a factory using 100% renewable grid electricity.
Sure Nonstop Protection Roll On formats (50ml, RSP £2), Sure Nonstop Freesia & Waterlily 250ml (RSP £3) and Sure Men Nonstop Sensitive 250ml (RSP £3) are available now.
