Sol drinkers can now literally ‘Taste the Sun’, after Heineken announced its Mexican lager brand is now produced using renewable energy from solar power.
This follows the installation of a total of over 13,000 solar panels at Sol’s breweries in Tadcaster and Zoeterwoude.
The move marks an important step towards reducing the brand’s carbon footprint, as part of Heineken UK’s broader commitment to sustainability ‘Brewing a Better World’, which aims to increase the share of renewable energy in production to 70% by 2030.
All primary and secondary packaging now includes the new tagline ‘Brewed with Solar Energy’ to mark the achievement and demonstrate to shoppers the changes the brand has made.
Matt Saltzstein, Premium Beer Unit Brand Director at Heineken UK said: “At Heineken UK, we’ve challenged ourselves to innovate sustainably and as a result, we’re proud to share that the Sol brand is now brewed by solar energy. As its name suggests, Sol is all about the sun and our new tagline, ‘Brewed with Solar Energy’, reinforces our authentic, longstanding connection to it, whilst also showcasing our goal of becoming more carbon neutral to our sustainability-minded shoppers.”