Treasury Wine Estates, in collaboration with US rapper Snoop Dogg, has unveiled a new addition to its Cali by Snoop portfolio.
Cali by Snoop Cali Rosé launches in the UK from March with an RSP of £11.
The new wine is described as “a bright Rosé with ripe fresh strawberries, complemented with delicate florals and rose petal aromas. The Rosé is fruit forward with raspberry, strawberry, and cherry notes.”
The launch will be supported by a UK-wide marketing campaign that includes in-store promotion and out-of-home advertising, coupled with PR, digital, social and influencer activities.
Renowned marijuana consumer Snoop was quite possibly high when he commented: “This year, we’re back and dropping the all-new Snoop Cali Rosé, to bring you those fresh feels from spring into summer and beyond.
“This is how we Rosé the Snoop Dogg way!”
