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Who are you? Snickers asks the question

Snickers bars

Snickers has unveiled ‘Who are you?’, a brand-new on-pack promotion which offers consumers a new way to tell their friends when they’re not being themselves.

The new packaging builds on the Snickers ‘You’re Not You’ campaign. From this month, the brand-flag on Snickers packaging will change to 21 different hunger symptoms including “cranky”, “forgetful” and “drama mama”.

In America, the promotion resulted in a 10% uplift in singles sales.

Snickers has partnered with LADBible to create social media content that will support the promotion, as part of the brand’s £5.7m media spend for 2017.

Bep Dhaliwal, Trade Communications Manager for Mars Chocolate UK, said: “This on-pack promotion is the perfect next step for the ‘You’re Not You’ campaign as it gives consumers a chance to engage with the concept.

“Rooted in cutting-edge shopper and consumer insight, we’re confident this promotion can help drive growth across the singles category, boost sales for retailers, and provide consumers with a great chance to have a laugh with their mates.”

The twenty-one hunger symptoms are: “Moaner”, “Faffer”, “Done In”, “Miffed”, “Broken”, “Irritable”, “Grouchy”, “Numpty”, “Stroppy”, “Yawner”, “Sluggish”, “Mardy Bum”, “Grumpster”, “Knackered”, “Sleepyhead”, “Lazy Bones”, “Fuzzy Head”, “Wiped Out”, “Complainer” and “Drama Mama”.

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This publication contains images and information relating to tobacco products. Please do not view if you are under the age of 18 years old.

This website contains images and information relating to tobacco products. Please do not view if you are under 18 years of age.

This website contains images and information relating to tobacco products. Please do not view if you are under 18 years of age.

This publication contains images and information relating to tobacco products. Please do not view if you are under the age of 18 years old.