JTI is launching new 17s across the Sovereign house. The new packs will be available from the end of October at an rrp of £6.50.
The Sovereign house has seen steady growth since its introduction leading to a 4.3% share of the Ready Made Cigarette market and a 37.4% share of the Super Value sector.
Jeremy Blackburn, JTI Head of Communications, commented: “Sovereign is a well-recognised tobacco brand with a history of introducing extensions that meet consumer demand. With Sovereign Blue, Sovereign Sky Blue, Green and Dual all available in 17s, at a super value price point, the entire house is a must stock for any retailer looking to capitalise on this profit opportunity.”
Retailers will be able to take advantage of wholesale deals in October on Dual, Green & Sky Blue variants, which will be highlighted on point of sale material in cash and carry tobacco rooms.
