Mars Food has unveiled a packaging refresh for its organic brand Seeds of Change.
The Seeds of Change range includes rice and grain pouches, cooking sauces, and pasta, all free from artificial ingredients and certified organic by the Soil Association.
The redesigned portfolio is the first step in a campaign by the brand to reinvent itself in the UK and “make organic food accessible to all, shining a light on the ways in which great organic produce can be enjoyed by everyone”.
Jo Sinisgalli, Marketing Manager for Seeds of Change, said: “It is much easier and more affordable than many think to enjoy organic food, and this is the start of our mission to show people this. The refreshed Seeds of Change portfolio modernises the brand, creates fantastic shelf presence and is the first of a number of exciting changes we are making to the brand, from new products to charity partnerships and digital campaigns.”
Seeds of change donates 1% of its profits to support community-based growing programmes.
