Cadbury has launched a new Christmas campaign that celebrates Secret Santa gifting.
The new TV ad urges families across the UK to become a Secret Santa this Christmas, to show their appreciation of friends and loved ones during the festive season. It features a variety of people donning a Santa mask to conceal their identity as they deliver Christmas gifts. It’s no secret that the gifts are all Cadbury products.
The campaign runs to the end of December. Brand owner Mondelez has also teased “an exciting Cadbury Secret Santa activation that will be hitting the UK in November”. You have been warned.
Benazir Barlet-Batada, Brand Equity Lead for Cadbury, said: “We hope our new campaign encourages the nation to follow their generous instinct and become a Secret Santa this Christmas.”
