Colman’s has bolstered its portfolio with four new Meal Makers, which it says are the first in the category that are reduced in salt, contain no added sugar and are gluten-free. Rolling out nationwide, new Colman’s Seasoning Blends include: Smoky Mexican Tacos, Blazin’ Chilli Con Carne, Kickin’ Jamaican Jerk and Herby Spaghetti Bolognese variants.
With a growing consumer movement towards more natural food products, the range has been specifically designed to target those looking to cook healthier evening meals, but with the convenience of a packet recipe mix. The range also taps into the trend for specialist diets, as more shoppers look for gluten-free products.
Andre Burger, Vice President Foods, at Unilever UK, commented: “Colman’s is a market leader in the Meal Maker category, so we’re excited to be launching this new range which will step change category perceptions and introduce the brand to a whole new consumer base.
“Shoppers are increasingly looking for products that fit into a more natural and healthier lifestyle, and at the same time, we’re seeing a rise in the number of consumers that are seeking out gluten-free, reduced salt and reduced sugar products.
“To reflect the natural credentials of the range, the packaging has been designed using a ‘brown paper bag’ look and feel, with a window at the front ensuring the blend of herbs and spices are clearly visible. This natural look and feel is designed to appeal to a new and younger audience who are looking for modern meal solutions in an easy-to-use format.”
With the launch of the new range, Colman’s has also introduced a smaller pack size to appeal to one and two-person households who are spending the most in the category.
The new Colman’s Seasoning Blends range is priced at RSP £1.19 per pack.
