Coca-Cola European Partners (CCEP) has unveiled new limited edition packs, on-pack cocktail recipes and a marketing campaign to celebrate 225 years since its Schweppes brand arrived in the UK.
Running throughout the summer, Schweppes is launching its ‘Rediscovered’ range of cocktail recipes on-pack to mark the anniversary of when Jacob Schweppe first brought his bottled bubbles to London. The brand is championing rediscovered drinks and creating new variations of old classics to mark the occasion and celebrate Schweppes’ heritage in Great Britain.
The seven recipes include cocktails such as Pink Gin, The Horse’s Neck with Rye Whisky and rum-based Navy Grog, and will appear on the labels of 1L, 2L and 12x150ml multi-packs of Schweppes mixers from May. Packs will also change to gold and black livery to highlight the anniversary.
Media, digital and in-store activity will further increase consumer awareness of the milestone.
Simon Harrison, Operational Marketing Director GB at CCEP, said: “For nine generations British drinkers have enjoyed the unmistakable effervescence and bubbles that give Schweppes its trademark bite, and we wanted to mark this milestone by celebrating the brand’s legacy and quality with the next generation of consumers.
“The on-pack recipes highlight the mixability of the Schweppes range and will help retailers tap into the growing popularity of mixers for use in cocktails at home and increase their sales. This summer activation will continue to energise one of GB’s most iconic and much loved soft drink brands, keeping it front of mind with today’s consumers.”