Coca-Cola Europacific Partners GB has unveiled ‘Fizz it up’, a new campaign for Schweppes that runs through to Christmas, supported by a new ‘Made to mix’ variety pack, an on-pack promotion, and refreshed visuals for the brand.
Fizz it up showcases Schweppes’ updated look with tag lines like ‘Sparkling new look, special festive moments’ and introduces a new Spiced Lemonade festive serve.
The campaign spans cinema, video on demand, out-of-home advertising, social media and digital partnerships, and centres on friends and family enjoying festive moments together – whether going out or staying in.
It coincides with a new on-pack promotion offering shoppers the chance to win one of 500 Schweppes mixology gift boxes. Each box contains Schweppes Ginger Ale, Slimline Indian Tonic, two highball glasses, barware, a recipe card and a festive cocktail guide. To enter, consumers scan QR codes on participating packs and submit their details. The promotion runs from 21 November until 2 January.
Schweppes has also launched a ‘Made to mix’ variety pack featuring Schweppes Slimline Tonic, Schweppes Lemonade and Coca-Cola Zero Sugar. Designed to meet rising demand for convenience and quality, the limited-edition pack includes cocktail inspiration for popular mixed serves – including a classic Gin & Slimline Tonic, Spiced Lemonade with Rum, and a Bourbon & Coke.
Free POS materials are available from MyCCEP.com to help retailers create in-store theatre and get shoppers into the festive spirit.
