South African premium cider brand Savanna has unveiled new Savanna Cross (4% ABV).
Flavoured with hops to give a taste similar to beer, Savanna Cross has been developed as an alternative to the growing number of sweet and fruit ciders available.
It has been launched in 330ml cans to capitalise on the format’s doubling in penetration in the cider category to 80% over the past three years.
Amy Burns, Marketing Manager at brand owner Distell International, said: “We believe Savanna Cross offers something different for everyone. It has the distinctive refreshing cider taste we’re known for with a special twist and, because it’s less sweet than most ciders, it can be savoured over a longer period or chosen as a lighter alternative to beer.”
Savanna Cross is available to retailers in cases of 24 x 330ml packs for single can resale.
For stock queries, including pricing, contact Cameron Bowes at Distell.
