Rubicon revamps range

Rubicon range

Rubicon has unveiled new pack designs across its whole range in a bid to enhance the brand’s on-shelf presence.

The redesign introduces a modern new look which promotes Rubicon’s flavour range and taste, designed to attract new consumers to the Barr Soft Drinks brand.

“The new pack design has performed really well in consumer research, with consumers viewing the new-look packs as vibrant, modern and eye-catching,” said Adrian Troy, Marketing Director at Barr Soft Drinks.

“The new pack design will increase Rubicon’s appeal and relevance to existing shoppers as well as bringing new consumers into the brand, thus driving retailer sales.”

Alongside the new pack design, a reformulated fruitier-tasting recipe will be introduced on the Rubicon Still range, delivering a “much better” taste while remaining below the sugar levy. The improved taste will be flashed on the front of packs to generate trial.

“In taste tests, 76% of drinkers preferred the new recipe and we will be communicating the new fruitier tasting Rubicon Stills range to shoppers with a marketing campaign in February including outdoor, consumer press and social media,” added Troy.

The new-look packaging will be rolled-out across the whole Rubicon brand during the first few months of 2020, including the new Stills recipe packs.

New POS is available to help highlight the packs on shelf.

For trade enquiries, call 01204 664 295.