Baxters ups its game for anniversary

Baxters Royal Game soup

Baxters has released a limited-edition label for its Royal Game soup to celebrate 150 years in business.

The packs, which bear a contemporary label inspired by an original 1930s design, are available now from Booker and Nisa with an RSP of £1.10.

The venison and pheasant soup, first created in 1929, is low in fat, low in calories and a good source of protein.

Audrey Baxter, Executive Chairman and Group CEO at Baxters, said: “Royal Game was one of the first soups my grandmother Ethel created, and the limited-edition tin gives our loyal customers an opportunity to share a little piece of our history.”