Rollover has launched Italian Margherita and Pepperoni Pizza Twists, created to help retailers capitalise on growing demand for reimagined pizza formats and more premium, handheld options.
Out-of-home pizza is now worth £3.1bn, and the new twists aim to deliver convenience with a premium edge as consumers seek more unique, elevated experiences.
Made and stone-baked in Italy using Italian tomatoes, the twists offer a distinctive addition that stands out among wider pizza offerings. Striking green and red packaging reinforces the range’s Italian roots while driving shelf impact and visibility.
Rollover has also produced a suite of POS and in-store theatre to help make the new additions unmissable. Available to order from its customer service team, the kits include posters, shelf barkers, wobblers, digital assets and more.
To support the launch, Rollover is giving independent retailers the chance to win an exclusive Pizza Party takeover designed to engage local communities, boost footfall and showcase the new range. Retailers can enter by completing a short form by 31 May 2026.
Rollover Margherita and Pepperoni Pizza Twists are available now across convenience, retail, forecourts and foodservice with an RSP from £3.50 per 180g twist.
