Britvic has brought back its 2017 Robinsons Refresh’d campaign for another year, to further drive consumer awareness of the on-the-go drinks range.
An increased investment of £2.5m sees the campaign run from May to August, once again targeting 25-44 year olds.
Activity includes a 30-second TV ad, outdoor advertising and in-store activations in selected convenience stores around the UK.
Trystan Farnworth, Commercial Director, Convenience & Impulse at Britvic, commented: “With the summer months approaching, retailers can expect demand for refreshing, on-the-go drinks like Robinsons Refresh’d to grow. Our latest campaign will only help to drive further footfall into stores, so we would encourage retailers to stock up on the full range to maximise profits and harness key sales this summer.”
Robinsons Refresh’d is available in three flavour combinations – Raspberry & Apple, Orange & Lime and Apple & Kiwi – in single 500ml PET bottles in cases of 12 and 24, including PMP formats. The suggested retail price is £1.29.