Robinsons Refresh’d is getting a packaging refresh to highlight the product’s ‘100% naturally sourced’ credentials.
The logo and messaging will be repositioned, making it easier to read while increasing brand standout.
A spokesperson for Brand owner Britvic said Robinson’s Refresh’d was “ideal for meal deal fixtures and food-on-the-go. It also taps into the growing trend for healthier soft drinks from health-conscious shoppers, and the growing water plus category.”
New-look Robinsons Refresh’d will be available from early November in cases of 12 and 24 x 500ml bottles (RSP £1.29) in Raspberry & Apple, Orange & Passion Fruit and Apple & Kiwi flavours.
For more information call Britvic on 0345 7581781 or visit britvic.com.
