Robinsons introduces new fruity range for kids

Bottles of Robinsons Kids squash

Britvic Soft Drinks has announced the launch of Robinsons Kids – a range of single concentrate squash drinks designed with kids in mind.

The range consists of three fruit flavours, ‘Tropical Twister’, ‘Apple Berry’ and ‘Toffee Apple Tangle’, all available in the one-litre, no-added-sugar, single-concentrate product format. The new varieties have been created with a child’s palette in mind, and rrp at £1.59, in line with the core Robinsons Squash range.

Helen Gorman, Robinsons Brand Director Kids and Family for Britvic, commented: “Our research has revealed that kids are looking for something new in the squash category – products that not only catch their eyes on-shelf but more importantly taste great.

“We’re really excited to launch a squash range designed just for kids and are very much looking forward to seeing how children will react.”

The launch will be supported by an integrated and interactive marketing campaign designed to raise awareness with parents through digital and social media tools. The campaign will also feature home-page take over banners on grocery websites, and in-store POS materials.