With the new school term fast approaching, Britvic has used the opportunity to refresh its Robinsons Fruit Shoot Hydro range of flavoured water.
The revamp will include a product and packaging update with the aim of restablishing Hydro as the go to children’s flavoured water.
The drink has been reformulated with reduced sweetness which Britvic says will appeal to parents who are looking for a sugar free alternative.
Kirsty Hunter, Brand Director for Stills & Future Brands at Britvic Soft Drinks, said that Britvic understands “the importance of producing refreshing drinks that taste great but also fulfil parent’s expectations.”
The new Hydro range will be available in Blackcurrant and Orange and Pineapple in 4 x350ml (rrp £2.39) and 8 x 200ml (rrp £3.25), as well as Apple and Raspberry in 4 x 350ml.
Hunter added: “Benefitting from improved fruit flavours, as well as reduced sweetness, we’re confident that our new Hydro range will appeal to both kids and parents alike. As well as driving awareness of the new formulation, the new-look packaging will create great on shelf stand out for Hydro and increase sales for our customers for the start of the new school term and beyond.”