Vimto brand owner, Nichols has announced its purchase of Feed Good Drinks from German drinks supplier, MGB International Premium Brand.
Founded in 2001, Feel Good Drinks is a premium range of 100% natural still and sparkling drinks for adults and children. The range is sold in over 20,000 outlets across 15 different countries.
The investment supports Nichols long-term growth strategy and follows the increasing demand for healthier soft drinks options within the UK market.
Nichols Plc Chief Executive, Marnie Millard said: “The Feel Good Drinks brand is a core element of our future growth strategy which allows us to enter into the area of premium healthy soft drinks.
Feel Good has an important part to play in all of our routes to market – it is firmly established in the UK grocery packaged market, has a growing presence in the Out of Home sector and an International business we can build on.”
“The brand has a strong creative identity and we have the ability and expertise to maximise its potential and drive sales, awareness and availability.”
Earlier this year, Nichols’ Out of Home division sealed a Bag in Box supply deal with Coca-Cola in the UK.