Riverstone rolls into UK

This information is for tobacco traders only

Imperial Tobacco has announced the launch of Riverstone, an economy rolling tobacco from New Zealand, in the UK.

Riverstone will be available from October 3 in both 30g and 50g packs, at RSPs of £10 and £16.50 respectively.

Imperial said that it “offers a high quality, easy-to-roll blend at an affordable price, and is cut using an innovative manufacturing technique that we believe makes it one of the easiest RYO on the market to roll.”

The launch comes at the same time as news that Imperial will rename GV Smooth Bright Yellow as Golden Virginia Yellow. The transition will take place over the coming months.