Ribena has added to its Sparkling range with the launch of new Ribena Sparkling Zero Sugar.
Ribena Sparkling first launched in 2020, and the new variant features the taste of a carbonated soft drink in Ribena’s Blackcurrant flavour, without the addition of sugar. It is available in 500ml (RSP £1) and 2-litre (RSP £1.29) bottles to meet shopper needs for both ‘drink now’ and ‘drink later’ formats.
The rest of the Ribena Sparkling range also has a new refreshed look, with an updated and modern pack design across the whole range, including Ribena Sparkling Zero Sugar.
New reduced-price PMPs are also available for Ribena Sparkling Blackcurrant as follows:
- 330ml/65p
- 500ml/£1
- 2-litre/£1.29
The latest updates from Ribena Sparkling will be supported by a significant marketing spend, which will see a raft of out-of-home, PR, social media and in-store marketing roll out across the country to drive mass awareness and help retailers to boost their zero-sugar and fruit carbonate sales.
Sarah Fleetwood, Head of Ribena at Suntory Beverage & Food GB&I, commented: “We know that zero-sugar drinks are driving growth within the soft drinks category; in fact sugar-free carbonates have grown by 5.2% in the last year due to the fact that at least a third of shoppers want to reduce sugar in their diet.
“There is a big opportunity for retailers to maximise sales in zero-sugar soft drinks through category favourites and new additions like Ribena Sparkling Zero Sugar.”
