Coca-Cola Europacific Partners (CCEP) is extending its Relentless Zero Sugar range with a new Watermelon flavour.
Rolling out now, Relentless Zero Sugar Watermelon comes in an eye-catching white, black, pink and vibrant green can design with the recognisable Relentless ‘R’ motif in the centre. It is available in both plain and price-marked 500ml cans.
To support the launch in-store, POS materials and digital downloads are available to retailers from My.CCEP.com.
With NPD delivering almost a quarter of energy drinks growth, Pippa Collins, Associate Director of Commercial Development at CCEP GB, said innovation continued to be incredibly important to the segment.
She added: “We’re confident that this new Relentless Zero Sugar Watermelon variant will contribute to this moving forward, so would recommend that retailers get stocked up.”
