Molson Coors has launched a new campaign for its fruit cider brand Rekorderlig, including its first TV advertisement in four years.
The ‘Beautifully Swedish’ campaign will showcase Rekorderlig’s core range and aims to drive awareness of Rekorderlig’s core offering among 20–34-year-olds in city centres across the UK.
It celebrates the spirit of Sweden and centres around ‘doing summer like the Swedish do’ while having a Rekorderlig with friends.
Rebecca Mutty, Rekorderlig Brand Manager, said: “This campaign is our first master brand campaign in over four years and aims to bring the fun, engaging and beautifully Swedish spirit of Rekorderlig to life and get the brand’s name back on people’s lips this summer.”
