Britvic has launched a new on-pack promotion across its Robinsons Refresh’d range.
From now until mid-June, shoppers have the chance to win a number of Wimbledon-related prizes – from branded towels to VIP tickets to a tennis match during the tournament.
Celebrating the brand’s 84-year association with Wimbledon, Robinsons is also running a £3m campaign over the summer months, which includes a TV, radio, in-store and social media activity.
Running across all three flavours in the range – Raspberry & Apple, Orange & Passionfruit, and Apple & Kiwi – shoppers need to scan the QR code on-pack for the chance to win. They will then be asked to answer one question and those supplying the correct answer will be added to the weekly prize draw.
Rachel Phillips, Out-of-Home Commercial Director at Britvic, commented: “Robinsons Refresh’d is perfectly placed to help drive summer sales, and the Wimbledon tournament is watched and celebrated across the country. That means our on-pack promotion for shoppers to win Wimbledon themed prizes will drive brand awareness during a key seasonal peak for soft drinks.
“With Robinsons Refresh’d available in 500ml bottles including price-marked packs, it is a great option for retailers to include in meal deals or as part of a picnic offering – making sure the bottles are chilled so that they can be enjoyed straight away.”
The on-pack promotion features on standard and price-marked 500ml bottles, with prize draws running until the end of July.
For more information call Britvic on 0345 7581781 or visit britvic.com.
