Sweet manufacturer Swizzels has extended its Refreshers range to include a tangy Sour Apple flavour chew bar.
The new variant is a vibrant green colour and has a “zingy flavour with a fun fizzy sherbet centre”.
It joins Swizzels’ two other Refreshers flavours, Original Lemon and Strawberry, first launched nearly 60 years ago. The Refreshers range comprises the top selling chew bars in the market. The Original Lemon variant saw 14% growth year on year and the Strawberry flavour grew 30% in 2015.
The Refreshers Sour Apple bar is Swizzels’ first count-line chew bar that is suitable for vegetarians and those following a Halal diet. Similar to the two existing flavours it is also completely free from artificial colours.
The Sour Apple chew bar is the latest addition to Swizzels’ ‘flashback to 10p’ range, which saw sales grow last year by 23%.
Emma Herring, NPD Brand Manager at Swizzels, said: “We are very excited about the launch of our new Sour Apple flavour Refreshers chew bar. The Refreshers chew bar is a classic sweet treat that has been a real consumer favourite for decades. The Sour Apple flavour adds a new twist to our traditional Refreshers range. The vibrant packaging and tangy flavour will appeal to consumers of all ages.”
The new Refresher Sour Apple chew bar will be available in a 60 count shelf-ready pack with a promotional header card featuring a 10p flash.
