Red Star Brands has partnered with XIX Vodka as the premium vodka brand looks to accelerate UK sales and expand its presence across the on- and off-trade.
XIX Vodka, created in collaboration with YouTube collective the Sidemen, launched in 2022 and now offers five variants: Original Vodka, Mixed Berry, Tropical Ice, Gumball Orange and the new limited-edition Toffee Apple.
XIX Original Vodka is now one of the top 10 vodka brands in the UK, delivering double-digit year-on-year volume growth in the retail vodka category.
The brand is already listed in Tesco and Wetherspoons, as well as with several online retailers. The new partnership is designed to deepen distribution and build brand momentum. Transition arrangements are already underway, with trade plans for 2026 in the pipeline.
XIX Vodka retails between £28 and £35 RSP (70cl), and is available for £29.99 on xixvodka.com.
