Red Bull has unveiled its first-ever Winter Edition, which is available from 1 October.
Red Bull Winter Edition Spiced Pear offers – unsurprisingly – a blend of pear accented with a dash of cinnamon. It will roll out in 250ml (RSP £1.50), 250ml £1.45 PMP and 355ml Sugarfree (RSP £1.80) formats.
The launch will be supported with a range of tailored POS and also benefit from Red Bull’s annual winter marketing campaign.
The new flavour performed well in trials, delivering strong purchase intent. Three-quarters of participants (76%) said they would purchase a festive-flavoured energy drink.
