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Red Bull hopes Orange has appeal

Red Bull Orange Edition

Red Bull is extending its Editions range with the launch of a new flavour: Red Bull Orange Edition.

It follows the introduction of Red Bull Tropical Edition, which was the biggest new Energy SKU to launch in 2015, and also became the UK’s best-selling Edition. The brand aims to replicate this success with Orange Edition and drive momentum across the range, which is currently growing at over 30%.

Gavin Lissimore, Red Bull Head of Category Marketing, commented: “Orange is the number one soft drinks flavour, and crucial within the Sports & Energy sector where it accounts for over 40% of flavoured drinks sold. Red Bull Orange Edition delivers one of the best tastes in the Energy market, as well as significant stand-out on shelf, helping deliver increased sales for the brand, the category and our customers.“

The launch is being supported by a comprehensive marketing campaign leveraging the brand’s social media presence and a sampling programme.

Red Bull Orange Edition rolls out from March in 250ml cans, with a £1.19 PMP also available.

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This website contains images and information relating to tobacco products. Please do not view if you are under 18 years of age.

This publication contains images and information relating to tobacco products. Please do not view if you are under the age of 18 years old.