Quorn is back on TV for the second time this year with its biggest campaign for its frozen meat-free range in over four years.
Launching 4 October, ‘Nothing to Hide’, is a multi-million-pound campaign celebrating Quorn’s high protein, no artificial ingredients range, complete with a brand-new ad.
The 10-week blitz includes traditional media, broadcaster video on demand, social, influencers, podcasts and PR, reaching millions of consumers across the UK. The activity also includes Quorn’s biggest-ever shopper marketing campaign in over 1,500 supermarkets, reaching shoppers at up to eight different touchpoints on their path to purchase including branded freezers, gondola ends, instore radio and online activity.
The new ad stars the brand’s puppets – Perry Pig, Clarence Cow and Chickson Chicken – cooking up meals with Quorn’s frozen Mince & Pieces, plus a surprise reveal.
The launch follows Quorn’s ‘Mission Snack Swap’ campaign earlier this year. The biggest campaign of its kind for the meat-free snacking category drove up purchase intent among buyers of Quorn by almost 10% and kept non-buyer intent at 74%, while delivering record levels of sales and market share for Quorn’s snacking range.
Quorn is also joining forces with nutritionist, author and podcast host Rhiannon Lambert on a myth-busting campaign to tackle misinformation around ‘ultra-processed’ foods and reframe the conversation around meat alternatives.
