PepsiCo is bringing a hint of sweetness to the savoury snacks category this festive season by launching the first-ever Doritos limited-edition Christmas flavour – Doritos Gingerbread.
Available from 6 October, the Doritos crunch will be paired with the warming spiced flavour of gingerbread. The flavour combination is designed to disrupt the category and create intrigue and excitement, helping to drive impulse purchases among shoppers looking to experiment with new flavours this Christmas.
The festive line-up also includes two new Walkers multipacks – Walkers Emmental Cheese and Walkers Beef Wellington – alongside the return of Sensations Honey Glazed Ham sharing bags. The limited-time offerings will be complemented by festive re-skins across selected products in the core Walkers, Sensations and Doritos ranges, as well as Wotsits Giants.
The launch will be supported with shopper marketing and influencer activities.
The Walkers five-pack Emmental Cheese flavour is available at RSP £2.15, Walkers five-pack Beef Wellington flavour at RSP £2.15, Sensations Honey Glazed Ham flavour 150g sharing bag at RSP £2.50, and Doritos Gingerbread flavour 180g sharing bag at RSP £2.50.
