Quorn has unveiled a raft of new product development ahead of the airing of a new national TV commercial.
The brand is introducing 12 new frozen and chilled products this autumn, covering a wide range of meal and snacking occasions.
In addition to launching new versions of its ready meals, including dishes such as Love It Lasagne, Tantalising Tikka Masala and Comforting Cottage Pie, Quorn is introducing flavours from around the world with new products such as Moroccan Pieces & Cous Cous, Creamy Laksa Curry and Kicking Cajun Fillets.
The 12-strong line-up also includes new Mixed Grill, seasonal Cracking Cranberry Balls, a Texan Ranch Chilli and a Bratwurst.
The NPD drive will be backed by a new Tikka Masala Ready Meal TV commercial (pictured) which breaks at the start of November and runs throughout the month. It forms part of a £14m investment in the brand this year.
“We’re intent on heightening demand by giving Quorn consumers the chance to take their taste buds on a memorable journey around the world at the same time as introducing new and improved recipes in their everyday favourites,” commented Peter Harrison, Marketing Director at Quorn Foods.
