Quorn has launched a new look across its core frozen ingredients range, introducing a ‘high protein with no artificial ingredients’ claim for the first time.
The updated recipes apply to the brand’s two bestselling vegetarian products:
- Quorn Mince, now made with four ingredients (300g, RSP £2.60 and 500g, RSP £3.65)
- Quorn Pieces, now made with three ingredients (300g, RSP £2.60 and 500g, RSP £3.65)
Quorn Swedish Style Balls will join the no artificial ingredients range later this year. Quorn Strips, which already contains no artificial ingredients, will also adopt the new packaging.
The refreshed packs highlight two key claims – high in protein and no artificial ingredients – both of which scored top-level five-star ratings in consumer testing. Additional back-of-pack claims include ‘high in fibre’, ‘low in saturated fat’, and ‘cooks in 10 minutes’.
The frozen ingredients range currently accounts for 32% of Quorn’s total sales volume. More launches featuring the no artificial ingredients claim are planned for 2026.
A major campaign will launch in October to support the rollout, targeting ingredient-conscious shoppers and aiming to drive incremental growth.
