Quorn has launched a new core range for the convenience channel to target the family meal occasion.
Gary Routledge, National Account Manager at Quorn Foods, said convenience channel shoppers are increasingly looking for nutritious products they can use to make easy-to-prepare family dinners.
“Meat free is becoming more relevant to UK consumers with 47% reducing their meat consumption,” said Routledge. “Health is a major driver of that, but so too is sustainability as consumers start to recognise the impact of intensive meat production on the planet.
“Our core range of five frozen Quorn products, developed specifically for the convenience channel, enables consumers to make their favourite tea time meals healthier and meat free.”
The range includes Crispy Nuggets (recently awarded “Netmums Recommends” by the parenting website), Burgers and Sausages. These are all price-marked at £2.29 to provide a strong shared margin. Cottage Pie and Lasagne ready meals complete the range, both price-marked at £1.79.
Routledge added: “Meat free is one of the fastest-growing categories in frozen, and with Quorn accounting for over 49% of all frozen meat free sales, retailers can use Quorn as a beacon brand as part of their ‘meal for tonight’ offering. Frozen meat free products are also attracting new consumers into the frozen category, so it’s important that retailers stock products such as nuggets, burgers and sausages as these make the introduction to meat free really simple.”
Quorn is consistently one of the UK’s biggest media-spending brands which, alongside a significant increase in distribution, is a driver of record growth in the last 12 months.