Morgenrot unveils Quilmes brand refresh

Quilmes bottles and can
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Morgenrot’s Argentine beer brand Quilmes has undergone a full brand revamp including a new packaging makeover of its bottles and cans.

Renamed Quilmes Clasica, the brand first launched in the UK over a decade ago.

Commenting on the re-brand, Morgenrot’s Commercial Director John Critchley said: “We’re proud to have worked with the Quilmes brewery for over a decade with the brand growing year on year and continuing to be a popular choice with our customers. It’s by far Argentina’s biggest beer brand and has now also developed a loyal following in the UK so a revamp was necessary to continue the push.

“With the growing demand for beautifully packaged, taste-rich world lagers, we’re thrilled to launch the stunning new branding, which will be key as we look to make the brand a leading light in the super premium lager category in the years to come.”

Quilmes Clasica (ABV 4.9%) is only brewed in Argentina. It is available from Morgenrot in 24 x 34cl bottles, 6 x 97cl bottles and 24 x 35.5cl cans.