Quaker rides the protein wave

Oats So Simple Protein Sachets

Quaker Oats is launching new Oats So Simple Protein Sachets, available from the end of June.

The launch represents Quaker’s bid to tap into the burgeoning protein cereals segment, which has grown by 274% over the last year.

Comprising of 100% wholegrain oats and soy, each sachet is a rich source of protein with 20g per 100g.

Eric Williams, Quaker Oats Marketing Manager, commented: “We know that the popularity of protein means it is important for us to provide innovative solutions to meet customer demand and help retailers capitalise on this trend, particularly as it is increasingly being recognised as a vital part of a balanced diet.

“We’re confident that the new Oats So Simple Protein Sachets will be a hit with retailers and shoppers who are looking to eat a quality cereal with the added benefit of protein that can be made in two and a half minutes.”

Sachets will be available in:

  • Original (8 x 37.7g RSP £2.45)
  • Cinnamon (8 x 46g RSP £2.45)