Quaker urges shoppers to get creative with their oats

Go Forridge ad

Quaker Oats is inspiring the nation to get imaginative with their porridge toppings and flavour combinations with new campaign ‘Go Forridge’.

The campaign seeks to inspire consumers to get creative and pair their oats with various ingredients they already have in their cupboards, freezers and fridges.

In addition to a new TV ad, the campaign runs across social and digital media. The brand has also launched an on-pack promotion, exclusive to sachets, giving shoppers the chance to win an Amazon Echo Show 5, every day.

Elizabeth Ashdown, UK Senior Marketing Manager for Quaker, commented: “Our new Go Forridge campaign was born out of the insight that consumers want to be healthy, but they don’t want to compromise on taste or spend ages creating the perfect breakfast. They want shortcuts to better choices and a delicious healthy breakfast to be more effortless.

“This campaign marks a shift in creative direction for the brand, which is centred much more on emotion. It injects some personality into breakfast time with moments of observational humour that we can all relate to in our own kitchens.”