Quaker has launched new Quaker Oats & Fruit, made with more than 80% wholegrain oats and real fruit, and no artificial ingredients.
The brand said the pack reflects exactly what’s inside, with every ingredient listed on the front to support transparency. It cited research showing that 76% of UK adults read food labels before purchasing, rising to 82% among 18–34-year-olds. Almost half (45%) said they pay more attention to labels than they did five years ago.
The new line is naturally sweetened with date powder and comes in two varieties: Exotic Fruits, which blends mango, pineapple and coconut; and Summer Fruits, which features peach, raspberry and strawberry.
The brand encouraged retailers to stock the new range to meet demand for “convenient and nutritious breakfast options”.
Quaker Oats & Fruit is available now, RSP £3.75.
