Quaker Oats is launching a new TV campaign to support the introduction of its Super Goodness range.
Airing for the first time today (19th September) and running for five weeks, the advert highlights the nutritional benefits of the new Super Fruits sub-range and closes with the tag line: “Support your immune system with Quaker’s new Super Goodness range.”
Jeremy Gibson, PepsiCo Marketing Director, commented: “We are excited to be launching the new TV campaign for our Super Goodness range. The advert focuses on the health benefits of Super Fruits – one of two sub-ranges – at a time when consumers are increasingly seeking a wholesome, tasty breakfast containing nutritious ingredients. The new range and supporting TV campaign will add interest and help to grow the cereals category, with retailers set to benefit.”
While the TV campaign focuses only on Super Fruits, there are four other varieties available. All variants have a £2.99 rrp.
The full range comprises:
Super Goodness Super Fruits
- Blueberry, Cranberry & Guava (10 x 35g, rrp 2.99)
- Raspberry, Apple & Acai (10 x 35.6g rrp 2.99)
Super Goodness Super Grains
- Original (10 x 30.7g RRP 2.99)
- Apple, Cinnamon and Raisin (8 x 38.1g RRP 2.99)
- Raspberry & Cranberry (10 x 38.5g RRP 2.99)
