The Real English Drinks Distillery has launched Pud, a range of vodka liqueurs inspired by desserts sold in its red.h pub-restaurant chain.
There six-strong range includes Lemon Meringue, Sticky Toffee, Apple Crumble, Chocolate Brownie, Salted Caramel and Vanilla Cheesecake flavours.
Pud (ABV 28%) is available from 1 April in 70cl bottles with an RSP of £24.99.
Real English Drinks’ Group Chairman and Master Distiller Neil Patterson said: “Our house Toffee Vodka outsells the best-selling vodka 20-1 in our red.h group of pub restaurants. It is often enjoyed by people who don’t want to eat a dessert but still fancy something sweet. Having stumbled upon this insight, we set out to not only create a ‘specials board’ range of shots to choose from, but to also make them available for retailers to buy and offer to their customers dining at home.”
The company’s Senior Commercial Manager Kate Harding added: “Pud is the perfect post-meal ‘sweet sign-off’ and could be incremental to the flavoured vodka category. We look forward to having a bit of fun with this brand and are excited to present the proposition to buyers and retailers.”
For more information or to place an order, please contact kate.harding@reddistillery.co.uk or telephone 07545 868050.
